Girls and women in general are more interested in fashion because they are bombarded with so many fashion ads. Buy this brand and you’ll be the envy of your friends; it has functional pockets! Men, however, tend to go for fit and comfort. Furthermore, as the previous answer states, women will talk about fashion and have outfits for different occasions. Men, not so much. This stated, a lot of the large name brands - Gucci, Dolce and Gabbana, etc. - are designed by men!
Furthermore, in this age, taking an interest in fashion is often discouraged when it’s a man, unless he’s buying a suit. Men aren’t expected to care about how they look. The entire makeup industry (part of fashion) thrives off women not feeling adequate in their own skin. That dynamic makes women care more.