Is clickbait the key to getting more YouTube views?

Click bait is a good way to get more views on YouTube. Clickbait is usually a text or thumbnail link that is designed to lure users to follow a link to the linked content online. Click bait is now commonly used on YouTube. The sad truth is that most clickbaits do not deliver on their promises. For instance, you see a link that says; “A school girl gave her lunch to a homeless man.

What he did next will leave you in tears and at the end of the video, nothing happens. Clickbait is manipulative, even when viewers know that nothing special might be on the video, it appeals to viewers emotions and curiosity and this leads to more views on a video.

Clickbait has been used for centuries for newspapers: it's merely the use of a sensational title to grab attention. The content quality is sacrificed to the quantity of readers/viewers it will achieve. The problem is that once grabbed, the viewer is then disappointed that what they're reading/viewing.

This can result in negative attention; people complaining that the video was not what was promised. Decide whether you want loads of viewers, or viewers who become genuinely interested in what you've offered.