The marketing strategy of Apple is rather simple. Apple has marketed its products in a way so as to target the richer people. This way, Apple has somewhat managed to become a sign of great prestige. Hence, owning the latest Iphone, Macbook, or the Apple watch almost certainly means that you’ve got great amount of money under your belt.
Considering the fact that many people take it as a matter of prestige, Apple products have become a status symbol for most people. Due to this reason, even the ones belonging to the middle class sector struggle to get their hands on Apple products.
