An effective e-commerce platform must have quick load times for both desk top and mobile users, features that are entrepreneur and customer friendly, and speed and SEO optimization. In general, the platforms that cost money to join are better than the free platforms. Selfstartr.com has identified a list of forty-one core features your platform might want to have in order to have a successful e-commerce site.
They have also ranked twenty of the most popular sites based on price, performance, features, scalability, and ease of use. The top four platforms in order starting with the best are: BigCommerce, Shopify, 3D Cart, and Volusion.