M. Porter, Senior Executive, Master of Art, San Jose
Answered Mar 11, 2019
A 360 deal has its benefits and flaws. It is a kind of deal that an artist signs with a music producer. It covers certain aspects of your life. For instance, it may include certain ways the producer wants you to dress, or it may include a contract that binds you to sing certain types of music that you don’t want.
It may also include a schedule that you cannot comply with but you need to do because of the deal. On the other hand, a 360 deal is great for promotions and can earn you the popularity you desire. If the deal covers aspects that you are okay with, you may find your way to the A-list.
A 360 deal is a legally binding agreement that an artist signs with a music producer. You should be careful and read all the details before signing a 360 deal because there can be certain stipulations in the agreement that dictate what kind of things you can do.
There may be clauses that say you haev to dress a certain way, or play music at certain times and venues that you do not want to play. On the other hand, 360 deals can be great to help you promote your music.