The most powerful social media marketing strategy is to make the customers related with you like no one else could. In order to do this, brands need to go down on an individual level and have to interact with its customers on the internet without being way too formal. Something like what the Wendy’s and similar food chains have recently been doing.
By using interesting gifs, constructive humor, and witty replies, companies can make a huge impact on the internet and can increase their internet presence which would ultimately increase the number of their sales. This is perhaps the best marketing strategy ever.
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