One of the major factor that influences how a person perceives information from the media include the personal biases that exist within one’s own mind. If for instance I happen to hate Donald Trump, and if the media talks about the current scenario of the tolerance and racism in the United States, I am likely to assume that the media considers Donald Trump to be responsible for it. Even though this might not have been stated anywhere.
Hence, personal biases and viewpoints contribute a lot in absorbing information that comes from the media. We tend to pick and choose what we like to.
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