OVO Sound is Drake’s record label. He started his label in 2012. He has a few partners to help him. They include Noah Shebib and Oliver El-Khatib. OVO stands for October’s Very Own. Warner Brothers Records distributes for his label. Several artists have been promoted through Drake’s label including Boi-1da, Future the Prince and T-Minus among several others.
Many teens want to be famous rappers and strive to become them, but not everyone can be a famous rapper or musician. It is up to the record labels to determine if they are worthy enough and talented enough to be signed by a label. Sometimes, record labels do not promote enough but that is up to the record label’s decision so that they can make money.