Pathos is one of the commonly used rhetorical devices in advertisements to appeal to a person's emotion. This is a highly emotional appeal, so it's best categorized as pathos or a pathetic appeal.
Basically, pathos is a Greek word that means "suffering" or "experience." This literary device is designed to appeal to emotions from readers. If used correctly, pathos can make an ordinary argument come alive for the readers generating greater meaning and understanding of existence.
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