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Marketing Questions and Answers (Q&A)

Which of the following is not a step in the strategic planning process?
AlexGhandour
Answered: Jan 18, 2025
D) evaluating all members of the value chain

1 Answer

1677 views
What are Maslow's Hierarchy of Needs?
AlexGhandour
Answered: Jan 18, 2025
Physiological needs Social needs Safety needs Self-actualization...Read More

1 Answer

1579 views
What term is used to describe the process of selling a product in the marketplace?
Barry Mclean, Sales Manager
Answered: Feb 26, 2019
The best answer is pricing. Pricing is when a seller decides to release his or her products to the market and put a price on it to be able to be sold. In selling a product, a price for ever...Read More

2 Answers

1547 views
What are different strategies for different companies depending on EPRG Framework?
John Smith
Answered: Jan 18, 2025
Ethnocentrism, Polycentrism, Regiocentrism, Geocentrism

1 Answer

1508 views
What do companies call a set of benefits that they promise to consumers to satisfy their needs?
O. Miller, Content Optimization Executive
Answered: May 10, 2019
How will companies make sure that people will become attracted to the things that they are offering? They can only do this by proposing certain ideas to their consumers. If they would not be able...Read More

3 Answers

1367 views
What do you understand by the term 'Franchising'?
W. Mocroft, Philanthropist
Answered: Nov 27, 2018
In this question the advantages and disadvantages of franchising are not the issue. It is true that there is little opportunity to be creative if you have bought a franchise. Essentially, you are...Read More

3 Answers

1271 views
What are the objectives of Consumer Education?
A. Daniels, Professor
Answered: Oct 15, 2018
Consumer education encompasses transferring information from experts, such as government agencies, to the general public. Consumer Education’s initial objective is to identify an issue that...Read More

2 Answers

1263 views
How would you reflect on the marketing concept philosophy?
E.Charles
Answered: Mar 22, 2018
The only one that would really make sense and fit with the marketing concept philosophy would be the first one: we don’t have a marketing department; we have a customer department. For...Read More

2 Answers

1232 views
Which strategy is the narrowest marketing strategy?
O. Miller, Content Optimization Executive
Answered: May 10, 2019
Local marketing is the answer to this question. This is a type of marketing strategy that will target a specific location. For example, some businesses will target local communities because they...Read More

2 Answers

1198 views
What is the least pressing in Maslow's Hierarchy of Needs?
E.Charles
Answered: Mar 22, 2018
The least pressing on the hierarchy of needs put forth by Maslow is the self-actualization needs. This level is basically the level where passions and wants can easily be fulfilled. Since it is...Read More

3 Answers

1145 views
What are the steps for designing a customer-driven marketing strategy?
E.Ruth
Answered: Feb 19, 2018
Market segmentation, targeting, differentiation, and positioning In order to create an effective customer-driven marketing strategy, you need to implement the following steps: Market...Read More

2 Answers

1021 views
Which of the following is not a major component of attitude?
O. Miller, Content Optimization Executive
Answered: May 10, 2019
Perceptual means that the person can interpret what is happening based on the clues that are available around the person. This may affect how a person would react, but it is not typically...Read More

2 Answers

972 views
What is one way that social class is not measured?
Barry Mclean, Sales Manager
Answered: Feb 26, 2019
There are some places however when the number of children may also show some details about the social class of people. In some countries, those who remain uneducated usually have more children....Read More

2 Answers

947 views
Is owning a business easy?
John Smith
Answered: Jan 18, 2025
Situational analysis

Page 57, LO 5

1 Answer

839 views
Which factor is most controllable in the delivery of a service?
Alenting
Answered: Jan 18, 2025
The organisations staff

P399, LO2

1 Answer

835 views

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